The UC San Diego brand is an expression of the promise made to various stakeholders to fulfill our mission of teaching, research, and public service.
The outward expression of the UC San Diego brand—including its name, trademarks, logos, communication tools, and visual design approach—is brand identity. Effective visual brand identity is achieved by the consistent use of particular design elements to create distinction. At the core of every brand identity is a brand mark, or logo, which represents the brand in its simplest form.
The campus brand guidelines specify how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements, etc. These guidelines ensure that the visual identity of the campus is kept coherent, which, in turn, allows the brand as a whole to be recognizable and reinforced.
The Office of Creative Services and Publications oversees UC San Diego’s brand to ensure that it is applied appropriately and consistently for both internal and external audiences. After reviewing these guidelines, if you have additional questions about brand application, please contact us at email@example.com.