WEB
UC San Diego communicates to audiences in a number of ways through web and social media. These guidelines will ensure uniformity and consistency, which are critical in reinforcing our identity.
Logo
The UC San Diego logo must appear on all campus websites. In most cases, the site name should be to the left and the campus logo to the right.
Brand Color Accessibility
Color accessibility should always be considered when designing a website. The Web Content Accessibility Guidelines (WCAG) 2 recommends the contrast ratio (brightness between two colors) of text and its background (and vice versa) should be at least 4.5:1 to be more readable by those with visual disabilities. This contrast ratio meets Level AA requirements. It excludes large text, logotypes, and incidental elements, such as those that are not interactive. Below is a chart of all UC San Diego brand color combinations that meet this standard.
Click on a color below to view accessible brand color combinations:
Core Colors
Accents
Neutrals
Type
Presenting consistent typography on the web has historically been challenging, but the situation has improved in the last several years with the popularization of webfonts. The UC San Diego house typeface, Brix Sans, is available as a webfont from www.myfonts.com. Several other similar fonts are also available through other services, such as Adobe’s typekit.com. Choosing a classic web safe font stack (e.g., Helvetica, Arial, sans serif) is also acceptable.
Accessibility
Comprehensive accessibility guidelines are beyond the scope of this manual. Creating web pages that are accessible to individuals with different abilities is important. Doing so is not only in accordance with the mission of UC San Diego, it is also the law. For detailed accessibility recommendations refer to UCOP Electronic Accessibility Standards and Best Practices: www.ucop.edu/electronic-accessibility/standards-and-best-practices.
