University Communications and Public Affairs


Color Palette

No two colors represent our campus better than our alma mater blue and gold. Inspired by our two primaries, we created an expanded palette suitable for print applications.

View the Brand Color Accessibility for web section to see accessible brand color combinations.

Core colors


Pantone 2767
C100 M86 Y42 K42
R24 G43 B73



Pantone 3015
C100 M35 Y3 K21
R0 G106 B150



Pantone 1245
C6 M35 Y99 K18
R198 G146 B20



Pantone 116
C0 M14 Y100 K0
R255 G205 B0



Pantone 3115
C70 M0 Y16 K0
R0 G198 B215



Pantone 7490
C60 M23 Y92 K5
R110 G150 B59



Pantone 3945
C3 M0 Y90 K0
R243 G229 B0



Pantone 144
C0 M51 Y100 K0
R252 G137 B0



C0 M0 Y0 K100
R0 G0 B0



Pantone Cool Gray 9
C30 M22 Y17 K57
R116 G:118 B120



Pantone 401
C10 M11 Y17 K27
R182 G177 B169



Pantone 871
Use this for special/formal occasions.

Your choice of colors should always include blue. Yellow should be your first choice for a secondary color, or another blue. Other colors are meant to be accents and should not be the dominant color. Below are some examples.


UC San Diego Color Palette


UC San Diego Color Palette


UC San Diego Color Palette


UC San Diego Color Palette

While combinations of these colors are acceptable in print designs and other collateral, the campus logo must always appear in PMS 2767 and 1245 when reproduced in color (see the "Logo Overview" section).

Color Palette A Closer Look

UC San Diego’s surroundings provide a richness of color and character. Our color palette is inspired by the everyday sites found around campus.